Privacy Policy

Privacy Policy

This Privacy Policy explains how Fish Tale (the “Site” or “we”) collects, uses, and shares your Personal Information when you visit or make a purchase from our website.

Collecting Personal Information

When you use our Site, we may collect information about your device, your interaction with the Site, and details necessary to process your purchases. We may also collect additional information if you contact us for customer support. Any information that can identify you personally (such as your name, email, or payment information) is considered Personal Information.

Device Information

  • Collected Information: Browser version, IP address, time zone, cookie data, pages viewed, search terms, and interactions with the Site.
  • Purpose: To load the Site correctly, analyze usage, and optimize your experience.
  • Source: Automatically collected via cookies, web beacons, log files, and pixels.
  • Shared With: Our processor, Shopify.

Order Information

  • Collected Information: Name, billing & shipping addresses, payment details, email, and phone number.
  • Purpose: To fulfill your order, process payment, arrange shipping, provide invoices, communicate order updates, and send promotional information if you have opted in.
  • Source: Provided by you.
  • Shared With: Shopify, Australia Post, AfterPay, Zip Pay, and ShipStation.

Customer Support Information

  • Collected Information: Name, billing & shipping addresses, payment details, email, and phone number.
  • Purpose: To provide customer support.
  • Source: Provided by you.
  • Shared With: N/A

Minors

Our Site is not intended for individuals under the age of 15. We do not knowingly collect Personal Information from children. If you believe your child has provided us with information, please contact us to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services, such as:

  • Shopify to power our online store (Shopify Privacy Policy)
  • Compliance with legal obligations (e.g., subpoenas, legal requests)

Behavioural Advertising

  • Google Analytics (Google Privacy)
  • Sharing data with advertising partners for ad optimization, sometimes using cookies or similar technologies.
  • Opt-out options:
    • Facebook Ads
    • Google Ads
    • Digital Advertising Alliance

Using Personal Information

We use your Personal Information to provide products and services, process payments, fulfill orders, and inform you of new products, services, or offers.

Retention

We keep your Personal Information for our records unless you request erasure.

Automated Decision-Making

We do not use fully automated decision-making that has legal or significant effects. Shopify may use limited automated processing to prevent fraud, such as temporary denylisting of IPs or credit cards.

Your Rights (GDPR & CCPA)

  • EEA Residents: Rights to access, correct, port, or erase your data.
  • California Residents: Rights to access, correct, port, or erase your data (“Right to Know”).
  • For inquiries, please contact us below.

Cookies

We use cookies to enhance your browsing experience. Types include:

  • Necessary: Cart, checkout, login, and admin functionality.
  • Performance & Analytics: Shopify analytics, marketing tracking.
  • Advertising & Social Media: Targeted ads and tracking interactions.

Cookies may persist from 30 minutes to 2 years. You can manage or block cookies via your browser settings. Blocking may affect functionality or experience on our Site.

Do Not Track

We do not change our data practices in response to “Do Not Track” signals due to inconsistent industry standards.

Changes to This Policy

We may update this Privacy Policy to reflect operational, legal, or regulatory changes.

Contact

For questions or concerns regarding your privacy, please contact us at:
Email: teamfishtale@gmail.com
Last updated: 18/11/2025