About Us

Jewellery Shouldn’t Cost a Fortune.

FishTale started with one simple belief: beautiful, quality jewellery should be accessible to everyone.

We love jewellery. What we don’t love are the huge markups that can come with it.

You’ll often see a simple, plain pair of huggie hoops, some call it “Simple Huggies”, with 14K gold plating selling for around $45.

Our Tara Hoops are crafted from stainless steel with 18K PVD gold plating, and our RRP is just $19. During our 65% off promotions, you can get them for as little as $6.65.

$45 elsewhere. As little as $6.65 at FishTale.

So how can we do it?

Our mission is simple: lower markups, reach more people and grow through volume rather than high margins.

We’d rather thousands of customers discover FishTale at an accessible price than make a huge markup on every piece. And we know a price this low might make you wonder about the quality. That’s why we don’t expect you to simply take our word for it.

Try FishTale. See it, feel it, and wear it for yourself. We want our jewellery to be the reason you come back, not just our low prices.

We believe the price you pay shouldn’t determine how beautiful, special or well made a piece of jewellery feels. By keeping our margins lower and our prices accessible, we can offer pieces we’re proud to put the FishTale name on without the traditional price tag.

Our waterproof collection features stainless steel with 18K PVD gold plating, designed for everyday wear and made to stay looking beautiful for longer.

The difference is in the price, not in what we expect from our jewellery.

We want you to look at a $6.65 pair of FishTale hoops and think, How are these only $6.65? Not, They look like $6.65 hoops.

What We Believe

Jewellery should be made for real life, not just special occasions.

It should be something you can wear, layer, love and enjoy without worrying about how much you spent on it.

And paying less shouldn’t mean expecting less.

Our Dream

We’re a small Australian-owned brand today, but our dream is much bigger.

Our mission is to earn a place in the jewellery boxes of women in homes all across Australia.

We know we won’t get there just by telling you how good our jewellery is. We want to earn your trust, one piece at a time.

Try FishTale. Wear it. Style it. Live in it. See for yourself why everyday jewellery doesn’t need the everyday huge markup.

Every order, review, follow, and recommendation brings our small Australian brand one step closer to that dream.

Beautiful jewellery. Refreshingly low prices. No crazy markups.

Welcome to FishTale. 🤍